How CRED broke the Internet

Screenshot from the video whose link has already been given above
Screenshot from the video whose link has already been given above
Screenshot from the video whose link has already been given above
  1. Chose the perfect personality for the ad. People haven’t seen an angry Rahul Dravid. An angry Virat Kohli or even for that matter, an angry Sachin Tendulkar wouldn’t have worked.
  2. Incorporate the local flavour. Bangalorean lingo, Kannada slang, and the Indiranagar connection all were a brilliant inclusion in the ad.
  3. Sounds cliched but use of the hashtag #IndiranagarKaGoonda made it all the more attractive which was used by other business accounts as well.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aditya Kulkarni

Aditya Kulkarni

Business Consultant, MBA from XLRI Jamshedpur, fascinated by history, and love watching movies and TV shows. Quora Top Writer 2017 and 2018.